I walk through the markets in Panipat—from the textile hubs in Sector 25 to the showrooms on Sanoli Road—and I see the same story everywhere. Businesses are amazing at manufacturing and selling offline, but they are losing the battle online.
Many business owners tell me, “Chirag, I hired a boy for ₹5,000 to handle Instagram, but sales haven’t increased.” That is not marketing; that is just uploading. As someone who works with MNCs and trains university students on these very topics, I can tell you that digital marketing is a science, not a hobby. Here are the top 5 mistakes I see Panipat businesses make, and how Social Sangam fixes them.
1. Ignoring “Google My Business” (The Biggest Sin)
Most people in Panipat search for “Best showroom near me” or “Top manufacturer in Panipat.” If your Google Map listing isn’t optimized, you are invisible.
● The Mistake: Having a profile with no reviews, wrong timings, or low-quality photos.
● The Social Sangam Fix: We treat your Google Profile like your digital shop front. We optimize keywords so when someone asks Google/Siri for services you offer, your name pops up.
2. Posting “Festive Greetings” Only Open any local brand’s Instagram. You will likely see a generic “Happy Diwali” or
“Happy Holi” post downloaded from the internet.
● The Mistake: This content builds zero trust. It looks fake.
● The Social Sangam Fix: We create Original Content. We come to your office/factory, shoot real videos of your products, and show the people behind the brand. People buy from people, not logos.
3. Talking to Everyone (Targeting No One)
● The Mistake: Running an ad that shows to everyone in Haryana. This wastes your money.
● The Social Sangam Fix: We use Precision Targeting. If you sell luxury furniture, we only show ads to people interested in interior design and high-value goods. This is the “MNC approach” I bring to our local clients—spending budget only where it yields ROI.
4. Ignoring the “Textile City” Advantage
Panipat has a global reputation. Yet, many exporters have websites that look 10 years old.
● The Mistake: Your website doesn’t reflect the quality of your goods. International buyers judge you by your website’s speed and design.
● The Social Sangam Fix: We build “International Standard” websites. Minimalist, fast, and mobile-friendly. We make a local factory look like a global brand.
5. Inconsistency
Posting three times in one week and then disappearing for a month destroys your algorithm ranking.
● The Mistake: treating marketing as an afterthought.
● The Social Sangam Fix: We work on a Content Calendar. We plan your entire month in advance so your brand stays fresh in the customer’s mind every single day.
The Bottom Line
You don’t need “more posts.” You need a strategy. At Social Sangam, we don’t just post pictures; we build brands. Whether you are a boutique like Posh Atelier or a large manufacturer, we apply corporate-level strategies to grow your local business. Stop guessing. Start growing.
[Contact Social Sangam Today] for a free audit of your current Instagram & Google presence.
